Shop Local

Author: Molly Swift
October 14, 2019

American Journeyman

Augusta’s local business community has been growing like crazy! As the region develops, we’ll see even more new businesses open their doors, bolstering competition and providing locals with a radical increase in retail options.

Buying local is vital for our area’s economic stability and its continued growth, and we love that it’s become something we’ve seen grow in popularity. But, we know it’s not always easy to figure out what is a locally owned gem and what isn’t.

We are here to help you! The Little Guide Augusta features the shops and boutiques owned by our friends and neighbors, powered by their dedication to providing you with quality goods and services. And, because we’re especially excited to see people shopping local for the upcoming holidays, we’ve done some research and put together a quick update on a handful of our LG retailers to help you shop local!

American Journeyman

It’s very difficult to not get emotional over Amanda Bryan’s Broad Street retail outlet. Reminiscent of days past, the classic Americana vibe is offset beautifully by the sheer quality of the goods sold on the premises. But, what grabs me and makes me a loyal customer is the heart that beats behind this brand – Amanda has dedicated her life to the fabric of our country, first in her military service, and now in providing such beautiful American made products to our hometown.

Constantly updated and chock full of high quality American made items for men, women, children and home (ranging from candles to clothing, and everything in between,) shopping in AJ can make customers giddy with nostalgia and hope. Sincerely, American Journeyman should be everyone’s destination for birthdays and Christmas – period.

Learn more about American Journeyman

Augusta and Co.

Augusta and Co.

The team behind our local Visitors Bureau has done an amazing job of adding to the downtown experience, promoting local businesses, and establishing itself as a reliable point of information and culture for our community. A venue that has become a pop up shop, retail outlet and gallery, Augusta and Co. has emerged to become a vital, positive energy in the downtown revival.

Learn more about Augusta and Co.


Seasonal changes are inevitable in the fashion industry, but Capsule seems to keep it fresh every week. With a revolving model lineup featuring of some of Augusta’s most successful women, Capsule appeals to the imagination with its striking palates and focus on self-expression and discovery through style. Customers are helped through the process to discover what works best for them, creating confidence and encouraging a sense of adventure, exploration and playfulness.

Learn more about Capsule

Rivers and Glen Trading Co.


What I love about shopping at this store is wandering through its entertaining and visually stunning mix of classy and sassy. What big hearts and a fantastic sense of humor each of these ladies have! I love it! And, the love of our town is also obvious in everything Judy Moody and her team have on display and available for sale. Go get yourself some wild collection of wine glasses, ornaments, or socks. Pamper yourself, take some time and look around, because you are under no pressure at all when you are under their roof. It’s not just okay to window shop – in this store, it’s understood to be vital (retail) therapy!

Learn more about Cudos2u


Remarkable is pretty much the only way to describe a year full of successes and growth for Jennifer Tinsley and Field, supplier of the best indie skin care products around. The indie beauty outlet located on 12th Street is about to celebrate its first birthday on October 17, which is fantastic in itself, but there’s so very much more to cheer.

A popular venue for indie beauty brands, local artists (check out Field Art Fridays!), entrepreneurs and advocates of the local community, Field as a brand has extended its product reach online and out in one of the biggest retailers in the country. Field signature products, Smell My Bod, Smell My Feet, and Smell My Pits are now available to purchase on Urban Outfitters’ website, in 16 stores at American Eagle Outfitters and on the vegan retail site, Field is also home to what is probably my favorite selection of female-centric products in Augusta and definitely a gift-buying destination for the holidays. Treat yoself and go there.

Learn more about Field

Grantski Records

Grantski Records

Evan Grantski is a walking dictionary of vinyl records and Augusta is lucky to have him and his store. From collector’s editions to record store day specials, Grantski Records is a treasure trove for music lovers. Although the main focus is vinyl, Grantski’s also home to equipment, cassettes, posters, memorabilia and apparel. With an online store and a collection of rare and antique finds at the Antiques Market downtown, Grantski is easily accessible whether you can get to Midtown or not. Head in for their fall sale October 25-27 and get 15% off new vinyl, and 25% off used, and there’s a BOGO for used CDs and cassettes.

Learn more about Grantski Records

Rivers and Glen Trading Co.

Walking into the store in Surrey Center is a visceral experience for me. I grew up in an area where much of the clothing worn for fly fishing and outdoors was worn to cope with the elements, as much as they were to be involved with the river and local waterways. I can only encourage you to go at least once if you haven’t been. Everything is of a high quality – time pieces, fly gear, hats, luggage, dog beds (yes!) etc. And be sure to watch for news of their ladies day/night at Rivers & Glen – massive discounts and special offers, and truly worth going to for unique Christmas gifts and apparel.

Learn more about Rivers and Glen Trading Co.


Simon’s Formal Wear

his is the most wonderful time of the year, right? Well, almost. And, as things get seasonal, we need a wardrobe to match – and that means all of us need good threads. Now, Simon’s is known as the place to send groomsmen for their suits, but it really has so many versatile tuxedos, pants, jackets, shoes and formal wear options that you can find something for all the men in your life. Customers have plenty of choices to rent or to buy, in addition to the great array of clothing – high quality bow ties, socks, cuff links and accessories are also available. Looking ahead, Simon’s is preparing for its upcoming relocation to a new building on Riverwatch Parkway early next year.

Learn more about Simon’s Formal Wear

We’re missing many from this list! For more inspiration, check out our Support Local directory, or pick up a Little Guide Augusta from any of our featured locations.